Ray-Ban Stories & Meta

The Gift of Now

A holiday campaign that encouraged people to stay in the moment during the holiday period.
By avoiding reaching for their phone, and instead, capture and share the magic with Ray-Ban Stores.

DEMONSTRATION THROUGH INSPIRATION

With Ray-Ban Stories, the first-ever Smart Glasses by Ray-Ban, powered by Meta, you can shoot photos, take videos,
or listen to music, all with a simple tap.

Our Ray-Ban Stories holiday campaign features incredible creators from all over the world. Bringing to life the magic of the holiday period as they stay in the moment, capturing and sharing the unmissable yet fleeting holiday period.

RAY-BAN STORIES X @ELLADJ BALDE

RAY-BAN STORIES X @THEBAKEKING

RAY-BAN STORIES X RAY-BAN STORIES X @AJ CLEMENTINE

STILLS THAT ARE FULL OF LIFE

Alongside film, we captured iconic shots for social that feel more fashion than tech — further supporting that these smart glasses are for everyone for every moment.

SHOWTIME IN TIME SQUARE

When we launched, the 3D billboard in Times Square was hitting the headlines. And the team, not including us, worked tirelessly to create this incredible piece of work. Shout out to Bart Mol, Ira Oksman, and Mark Brinn.